Embracing Data-Driven Marketing and Self-Checkout Trends

<meta charset=&apos;UTF-8&apos;></meta> <meta name=&apos;viewport&apos; content=&apos;width=device-width, initial-scale=1.0&apos;></meta> <title>CMO Intel - Episode: October 23, 2024</title> <h1>CMO Intel</h1> <h2>Episode: October 23, 2024</h2> <p>In this episode of the <strong>CMO Intel</strong> podcast, hosts Reese and Mark delve into the latest developments impacting the marketing landscape, focusing on <strong>Zeta Global Holdings Corp.</strong> Institutional investors and hedge funds have shown increased interest in Zeta Global, indicating strong market confidence. This is significant for CMOs, as Zeta&apos;s advancements in consumer intelligence and marketing automation offer valuable tools for predicting consumer intent, enhancing marketing strategies, and improving ROI. The company&apos;s <strong>32.6% revenue growth</strong> and positive analyst ratings underscore the importance of adopting data-driven approaches.</p> <p>The discussion also highlights the rise of <strong>self-checkout technology</strong>, with 43% of consumers preferring this option at grocery stores. CMOs are encouraged to consider this trend, as it signifies a broader consumer shift towards convenience and efficiency. This trend is particularly relevant for younger generations and impacts brand loyalty, with Gen Z consumers willing to switch retailers for better self-service options. CMOs should advocate for investments in technology that enhance customer experiences and ensure seamless integration of digital and physical channels.</p> <p>Overall, Reese and Mark emphasize the need for CMOs to stay ahead of these trends, continuously adapting strategies to embrace change and innovation, ultimately delivering exceptional customer experiences.</p><br/> <br/>Links:<br/><p><a href=&apos;https://www.defenseworld.net/2024/10/23/bleakley-financial-group-llc-invests-402000-in-zeta-global-holdings-corp-nysezeta.html&apos;>Bleakley Financial Group LLC Invests $402,000 in Zeta Global Holdings Corp. (NYSE:ZETA)</a><br/><a href=&apos;https://www.pymnts.com/tracker_posts/going-solo-self-service-catches-on-across-retail-and-banking/&apos;>Going Solo: Self-Service Catches on Across Retail and Banking</a></p>