Adapting Marketing Strategies with Alternative Finance and AI Innovations

<meta charset='UTF-8'></meta> <meta name='viewport' content='width=device-width, initial-scale=1.0'></meta> <title>CMO Intel Podcast - October 15, 2024</title> <h1>CMO Intel</h1> <p><strong>Date:</strong> October 15, 2024</p> <p>In this segment of the <em>CMO Intel</em> podcast, Reese and Mark delve into the transformative impact of the alternative finance market and AI advancements on marketing strategies for Chief Marketing Officers (CMOs). With the alternative finance market projected to grow significantly, CMOs must adapt their strategies to engage with SMEs, especially in digitally connected regions like APAC. Mark emphasizes the cultural shift this market represents, urging CMOs to leverage digital channels and data-driven insights to tailor their campaigns. The segment also highlights the importance of addressing credit default risks by building trust through marketing communications.</p> <p>The discussion transitions to Adobe's recent advancements in generative AI with Adobe Firefly, which promises to revolutionize content creation for marketing teams. Reese and Mark discuss the potential of tools like Firefly to enhance creative flexibility, reduce production costs, and allow real-time content adaptation. They underscore Adobe's commitment to ethical AI training, ensuring safe commercial use of content. The segment concludes with a call for CMOs to embrace these technologies, positioning them to lead in crafting more engaging and effective marketing strategies.</p><br/> <br/>Links:<br/><p><a href='https://www.prnewswire.com/news-releases/alternative-finance-market-expected-to-grow-by-usd-64-3-billion-from-2024-2028--driven-by-ais-impact-and-the-rise-of-social-media-and-digital-connectivity---technavio-302274743.html'>Alternative Finance Market expected to grow by USD 64.3 Billion from 2024-2028, driven by AI's impact and the rise of social media and digital connectivity - Technavio</a><br/><a href='https://www.forbes.com/sites/prakharkhanna/2024/10/14/we-do-not-scrape-the-internet-adobe-firefly-debuts-with-focus-on-responsible-ai-training/'>‘We Do Not Scrape The Internet’: Adobe Firefly Debuts With Focus On Responsible AI Training</a></p>