Lunch with the Clydesdale - The Archaic Funding Streams of the CrossFit Games

Every day we take a breath and grab a break from the work day to hang out with friends and talk about the world of Sports, Entertainment and more specifically CrossFit.  Today we finish up some more conversation about the CrossFit Games.  How do you feel good about getting people addicted to a dream and then making them pay for it over and over again.  What other revenue streams do we have to go after.