Exec Communication: Best Friend, Worst Enemy? | Tinder on Customers

The Big Themes:

• Keep it simple: Your projects are complex but you must be able to distill your progress into an executive summary that can be absorbed in a minute or less.
• Deliver the bad news as early as possible: Problems tend to snowball in these projects, so get them out in the open before they derail the project.
• Give ‘em the good news: Celebrate milestone successes and team members who made a difference. Showcase early impacts and user feedback.
• Do a post-mortem upon completion: Knowing that these projects never end, measure the final impacts versus the expectations of value going in.

The Big Quotes:

Mark Twain: “I was going to write you a short letter, but I didn't have time. So I wrote you a long one.”

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