Founder and CEO of ChartMogul: Going Multi-Product

Our Guest: Nick Franklin is the Founder and CEO of ChartMogul, a subscription analytics SaaS suite with over 2,500 SaaS customers. ChartMogul recently launched a new CRM designed for B2B SaaS companies, which combines lead, trial, opportunity, and subscription data in a single platform.

Episode Topics:

• The decision-making process for going multi-product and launching a CRM at ChartMogul
• Nick's insights on over-reliance on expansion - 30%+ from expansion in ChartMogul’s  2023 Retention Report - and new logo productivity
• Nick's advice on capital-efficient strategies for early-stage founders.
• What are some strategies and considerations for selecting geographical locations for employee recruiting?

Episode Resources:
https://mogul.io/ 

https://chartmogul.com/saas-retention-report/

https://chartmogul.com/blog/introducing-chartmogul-crm/

https://www.linkedin.com/pulse/softwares-over-reliance-expansion-matt-harney/

About Cloud Ratings:

Cloud Ratings is a customer outcomes-focused, data-driven software research analyst firm. We exist to allow organizations to make more confident, lower-risk software purchasing decisions.

Our Cloud Ratings Category Reports combine user reviews with verified vendor data to impartially identify leading software products. Recent report examples include: Virtual Event Software, Sales Compensation Software, and Direct Mail Automation Software 

Built upon investigative customer interviews, our True ROI Reports quantify and provide 3rd party validation of a software product’s business value.

https://cloudratings.com/