How Fashion Marketing Is Evolving for Today’s Audience

Bret Schnitker and Emily Lane explore evolving trends in branding and marketing over the past five years, emphasizing authenticity and community connection. They discuss the impact of aesthetics, technology, and socially driven influences on brand resonance. Key highlights include the rise of AI for personalized experiences, the shift towards minimalistic designs, and the importance of ethical practices. Listen in for insights on maintaining brand consistency while adapting to modern consumer expectations.