Closest to the People with Crystal Froese

Every community has a story. Every nonprofit has a mission. But how do you bring that story to life and rally people around your cause?

 Welcome to Closest to the People, where we dive into the power of storytelling to define your community, strengthen your nonprofit, and create lasting impact.

Hosted by Crystal Froese—a prairie girl with a passion for building strong communities—this podcast is for leaders, change-makers, and everyday people who want to make a difference. Crystal has done it all: from owning an award-winning winery and cheese manufacturing business to directing events both small and large, including nationally televised productions. She’s served her hometown of Moose Jaw for eight years as a City Councillor and four as a School Board Trustee, leading through the challenges of the pandemic and provincial cutbacks. With a background in public relations and local government administration, and experience serving on 10+ boards and committees, she knows what it takes to build, lead, and advocate for a community.

Why listen? Because understanding and telling your story is the key to unlocking funding, engaging supporters, and driving real change. Whether you're a nonprofit leader, a local advocate, or someone passionate about making an impact, this podcast will give you the tools, insights, and inspiration to take your mission further.

Subscribe now and start shaping the story that will move your community forward!