#20 - Joe Foster - Founder of Reebok

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Joesph William Foster and his brother in 1958, formed the company "Reebok," having found the name in a South African dictionary won in a running race by Joe as a boy. Since then, Joe and Reebok have pioneered the world of sneakers, becoming one of the largest sneaker manufacturers in the world. They have won Olympic, Commonwealth and European medals as well as accomplishing World Record Breaking Performances. 

Joe's new book, Shoe Maker is available now and details his incredible story. 

Get Shoe Maker here: https://rb.gy/nirycg

Follow Joe here: instagram.com/reebok

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