#27: The Little Dark Secret of Paid User Acquisition (And How to Solve it)

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.

As much as paid user acquisition is a saving grace for most B2C startups, the cost of acquiring will become MORE expensive over time. Enter engagement and retention marketing, your saving grace to a very big problem. Learn how in today's episode.

Show Notes a16z Podcast on User Acquisition: https://a16z.com/2018/08/08/growth-user-acquisition/ Growth Marketing Thought Leader, Andrew Chen: https://andrewchen.co/ Episode in blog format: https://jakubkubicka.com/engagement/