#25: Every Marketer's Essential Guide to Facebook Ad Strategy

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.

What if I told you there is a method to the madness of Facebook ads? That there is a simple 3-tier campaign model that can lead to reaching the right people at the lowest cost, while keeping your ads from becoming irritating? Learn how in today's episode.

Show Notes Behavioral Retargeting (Ads) Explained: https://en.wikipedia.org/wiki/Behavioral_retargeting Jon Loomer on Facebook's Campaign Budget Optimization: https://www.jonloomer.com/2018/01/09/facebook-campaign-budget-optimization/ Beginners guide to Facebook Ads: https://www.facebook.com/business/help/965529646866485 Episode in blog format: https://jakubkubicka.com/facebook-ads/