#15: Never Get Complacent: Channel Testing Keeps You on Your Toes

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.

Colossal paid ad giants are heaven sent yet a huge gamble. Why? One word: complacency. Why bother exploring new channels when the 2 biggest drive amazing volume and low CPAs? Learn about channel testing and why its key for the livelihood of your startup.

Show Notes

Sean Ellis on Product-Market Fit: http://www.startup-marketing.com/the-startup-pyramid/

Quicksprout on marketing experimentation: https://www.quicksprout.com/2014/01/08/how-to-find-and-test-new-marketing-channels/

Eric Benjamin Seufert on marketing saturation (a unique take): https://mobiledevmemo.com/its-impossible-to-saturate-a-marketing-channel/

Episode in blog format: https://jakubkubicka.com/channel-testing/