#14: That Sticky Icky: The Most Important Metric That Could Save Your Startup

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.

We recently mentioned the most vital marketing metrics to track, but one in particular, DAU/MAU, should be given some serious TLC. Do the same people come visit your app or e-commerce site daily? Once a month? The answer could save your startup.

Show Notes a16z Podcast on "The Basics of Growth (Part 1)": https://a16z.com/2018/08/08/growth-user-acquisition/

Nabeel Hyatt on DAU/MAU: https://techcrunch.com/2009/10/29/how-to-measure-the-true-stickiness-and-success-of-a-facebook-app/

Episode in blog format: https://jakubkubicka.com/dau-mau/