Improving your Average Order Value, ft. Viket Benzesin | Episode 2

This week, Becca chats with Viket Benzesin, D2C Customer Journey Manager at Mars Petcare about the top ways eCommerce brands can improve their Average Order Value. Viket also shares tips on how to really get to know your customer, how to make the customer decision making process as easy as possible plus strategies for efficient prioritization in business.