Ecom Scrollytelling: ABBA The Museum's webshop

How do you transform an iconic legacy into an award-winning e-commerce experience? Tobias Hansson, e-commerce manager at PopHouse Entertainment, shares the strategies behind ABBA The Museum’s global webshop. From fan-centric research to storytelling-driven design, discover how Tobias created a site that’s as engaging as ABBA’s music. Perfect for e-commerce brands looking to elevate their Shopify stores with storytelling, functionality, and design best practices.

Music from #Uppbeat: License code: MY91MH8USS4YRWID