CRO Myths VS Reality, ft. Ruben de Boer | Episode 6

Meet Ruben de Boer, CRO Manager and expert of over 14 years. In this episode, Becca and guest, Ruben, discuss the age-old debate: Customer Surveys vs. Customer Interviews as he shares his insights and experiences on which method reigns supreme for gathering valuable customer insights. The pair also debunk the myth of "One-Size-Fits-All" best practices in CRO. Discover why tailoring your strategies to your unique audience is the key to unlocking success, plus so much more.