Richard Heap: Renewables PR, Comms & Journalism

This week on CleanTalk, Director-Producer Luke Harmer visits Tamarindo in Oxford to explore the world of renewable energy journalism, communications and public relations with Insight Director Richard Heap.

Richard's writing career journey has taken him through the industries of property development, music, construction and now, renewables, where he sits at the cutting edge of industry development and helps professionals across the sector make better, more informed business decisions.

In this conversation you'll learn how Richard has been able to tap into his passions and strengths as a professional, the tensions of click-bate conscientiousness in B2B reporting, where he sees key developments occurring in the European offshore market, and what advise he has for new journalists diving into their roles in the age of AI.

Enjoy!

____________________

Connect with Richard on LinkedIn: https://www.linkedin.com/in/carsten-buehrer/

Expand your insights, connections and communications as a renewable energy or climate business: https://tamarindo.global/

Join the CleanTalk community on Linkedin: https://www.linkedin.com/groups/12991627/

____________________

CleanTalk is produced by Harmer Visuals, a corporate film production company specialising in data-driven storytelling for organisations across the renewable energy and clean technology world. To find out more about how we can help you, visit: https://www.harmervisuals.com

Many thanks to...

- Tamarindo for providing recording space for the conversation

Equipment Providers:

- Camera Dept. - O'RIORDAN | https://oriordan.io/ | Sunipa Pictures | https://www.sunipapictures.com/

____________________

Chapters for today's episode:

00:00-01:07 Intro

01:07-01:29 Subscribe!

01:29-04:25 Education & Early Interests

04:25-06:25 Work Placements

06:25-09:16 Richard's Process For Journalism

09:16-11:24 Clickbate Conscientiousness In B2B

11:24-12:43 Evolving Mediums & Formats

12:43-13:38 Defining Content Paywalls

13:38-15:52 Tamarindo's Products & Services

15:52-17:09 Tamarindo's USP

17:09-19:06 Richard's Affiliation To Renewables

19:06-20:06 Tamarindo's Vision, Mission & Values

20:06-22:40 Where Is The European Offshore Sector Moving?

22:40-24:19 Richard's Role Evolution Within Tamarindo

24:19-25:04 Limitations To An Advisory Role To Clients

25:04-28:47 COVID's Lasting Effects On B2B Content & Comms

28:47-30:17 What's Next For Richard?

30:17-33:19 AI & LLMs In Journalism

33:19-36:16 Broader Reflections & Journalism Tips

36:16-38:24 Quickfire Curiosity

38:24 Outro

Hosted on Acast. See acast.com/privacy for more information.