Melanie Shufflebotham: Building Zapmap, Understanding Drivers & Evolving Transport Policy

This week on CleanTalk, Film Director & Producer Luke Harmer takes a deep dive into the world of electric vehicle charging, with Melanie Shufflebotham, Co-Founder and COO of the UK's No. 1 EV charging points app.

In this episode you'll discover the origins of Zapmap, how the brand and company has evolved, crucial insights on consumer behaviour in relation to vehicle ownership, how legislation is evolving to support the electrification of the transport sector, and you'll get an exclusive insight into Melanie's own career development as a technology & marketing expert.

Enjoy!

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Connect with Melanie on Linkedin: www.linkedin.com/in/melanie-shufflebotham-07ba501/

Discover the Zapmap app & resources for EV drivers and businesses: www.zapmap.com

Join the CleanTalk community on Linkedin: www.linkedin.com/groups/12991627/

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CleanTalk is produced by Harmer Visuals, a film production company specialising in brand & case study storytelling for organisations across the renewable energy and clean technology sector. To find out more about how we can help you, visit: harmervisuals.com

Many thanks to...

- Zapmap for co-ordinating recording space

- Our rental suppliers -

Camera Dept. - O'RIORDAN | https://oriordan.io/ | Sunipa Pictures | https://www.sunipapictures.com/ | Shutter Films | https://www.shutterfilms.co.uk/

Lighting & Grip - Masterwork Films | https://rent.masterwork.film/

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Chapters for today's episode:

00:00-02:40 Intro

02:40-05:27 Early Career Experience

05:27-10:01 Zapmap's Origins

10:01-10:48 Zapmap 2.0 - What Changed?

10:48-11:40 CarPlay & Android Auto

11:40-12:56 Navigating Partnership Opportunities

12:56- 14:21 Series A Funding

14:21-14:40 Capital Allocation Strategy

14:40- 15:25 How has Melanie's Focus Changed?

15:25-16:33 What Organisations Is Zapmap Working With?

16:33-17:45 Understanding The Zapmap Offering & Regional Coverage

17:45-18:11 Zapmap's Relationship With Government

18:11-24:16 Evolving Transport Policy & Public Sector Investment

24:16-24:58 EV Infra Retrospective - What Should We Have Done Differently?

24:58-25:48 Understanding Drivers - What Zapmap's Data Is Saying

25:48-27:03 What's Next For The Zapmap App?

27:03-27:58 Partnering With Hive

27:58-29:02 The Long Term Vision

29:02-32:10 Tesla's Impact On The EV Industry

32:10-32:51 Why Car Dealerships Need To Evolve

32:51-34:19 Overlaps Between B2C & B2B Product Development

34:19-36:05 Market Data Analysis Process Explained

36:05-36:51 Startup VS Scale Up - Gut Feel VS Data-Driven Approaches

36:51-39:15 Completing The Energy Transition - What's Involved?

39:15-40:50 Inspiring A Consumer Focused Approach To Industry Innovation

40:50-43:12 Helping Consumers & Fleets Transition

43:12-45:24 Synchronising The Entire Value Chain

45:24-46:23 Personal Reflections On Professional Growth

46:23-50:20 Quickfire Curiosity

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