CBL Episode #130 Alexandria Reed's-Boundaries, Branding, and Business Growth in the Cleaning Industry

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Ever wondered what separates a side hustle from a thriving cleaning business? Alexandria Reed's transformation from struggling single mom to successful entrepreneur with Pure Elegance Cleaning Company reveals exactly that.

Alexandria takes us through her remarkable journey, from the early days of "Alexandria's Cleaning Company" to her strategic rebrand. She candidly shares how she initially charged just $160 for an entire move-out cleaning job—a price that makes her laugh now. The turning point came when Alexandria decided to position her business as a luxury service rather than just another cleaning option. Using AI to generate her new company name, she created a brand that resonates with clients who view professional cleaning as both essential and indulgent.

What truly sets Alexandria's story apart is her embrace of digital transformation. She's implemented clever solutions like embedding JotForm on her website for streamlined quotes and using Google Forms for job applications to filter out less serious candidates. By leveraging Jobber's built-in features, she's eliminated the need for separate document signing services, saving both time and money. These practical innovations have allowed her business to operate more efficiently while presenting a more professional image to clients.

Perhaps the most powerful takeaway from Alexandria's experience is the importance of boundaries. "Create boundaries. You will run yourself ragged mentally, physically," she advises, recounting her own

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.  

Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.

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