The San Franciscan, a new magazine, offers tribute to local creative subcultures

Some San Francisco bookstores carry a colorful magazine that looks like the New Yorker of the west coast. This is the San Franciscan, a volunteer passion project. Amanda Legge and Erica Messner are two women living in San Francisco and working full time in non-media jobs who started the magazine purely for fun. Messner says part of the inspiration for the magazine came from a desire to reflect the creativity the two saw around them.