Campfire Collective, power of community-driven marketing to fuel growth

Host Jeremy C. Park talks with Shannon Briggs, Founder and Head Trailblazer of Campfire Collective, who shares some of her personal background and how and why she launched her award-winning, boutique agency that specializes in fueling growth through strategic, community-driven marketing that ignites passion and drives lasting impact.

During the interview, Shannon talks about beginning her career in marketing with Huey's and seeing firsthand the power of investing and connecting in the community. She talks about building her agency and how her team is on a mission to empower their clients and spark creativity with PR, advertising, social media, copywriting, email marketing and all of the communications in between. Shannon shares why focusing on community engagement is so important and talks about some of the ways she and her team give back to support local nonprofits, as well. She details some of the trends in social media that have her attention, including some of the ways LinkedIn might be enhanced, and offers some PR tips to focus on connecting with your story. Shannon also highlights their podcast, Just Bluffin, and talks about how serving as a host has helped her grow personally and professionally, and also how it has given Campfire Collective a way to help promote the many good things taking place in Memphis.

Visit https://www.buildacampfire.com to learn more and connect with Campfire Collective.