Pod Lab: Jacob Jarvis on How to Build an Audience

Welcome to Pod Lab: Experiments in Audience Growth, a miniseries produced by Podcasting MA students at City St George’s University, London.

In this episode, Sara Farolfi sits down with Jacob Jarvis, managing editor at Podmasters—the indie powerhouse behind hit political podcasts like Oh God, What Now, The Bunker, and American Frictions. Jacob shares how Podmasters built its audience from the ground up and their strategies to keep their listeners engaged. He also dives into the role of social media in community-building and the growing impact of video in the podcasting world.

Follow Jacob on X here: @jacobjarv

And find Podmasters here: https://podcasts.apple.com/gb/channel/podmasters/id6445001390

Hosted, produced and edited by Sara Farolfi.

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