The Human Factor in Circular Fashion by Serena Bonomi, On | Circular Fashion

The circular gap is immense, even in the fashion industry. Why is it not possible to do business more circularly?

Serena Bonomi cites several reasons: from emotionality to incentives to the question of the economic system. Hear for yourself how a pioneer in circular fashion outlines problems and solutions.

This episode is part of the series about the CIRCULAZE Summit from November 2024.

People
Serena Bonomi, Circular Strategy & Innovation Consultant
https://www.linkedin.com/in/serenabonomi/

Patrick Hypscher, Circular Business Strategist, PaaS Expert
https://www.linkedin.com/in/hypscher/

About
Serena worked as an independent Circular Strategy & Design Consultant, with previous jobs at Zalando and VF Corporation (Napapijri), she was appointed Head of Circularity at On in February 2025.

One-page Summary
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