Lizee - Finding the best Circular Model for Customers & Business

Description
Consumers are looking to adopt a circular economy, based on renting and buying second-hand. Anna Balez, founder and CEO of Lizee, shares her insights about consumer preferences with us.

Customers demand solutions for their problems. Subscriptions can be one solution, but they are not the only one. This interview looks at the differences between renting and second-hand from a customer, operations, and company perspective.

This episode is the third in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.

People
Anna Balez, Founder & CEO Lizee
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models

Chapters
00:00 Intro
01:37 Wear the Change
03:03 Can Renting be the only Circular Strategy?
08:52 What are the operational differences between renting & takeback schemes?
11:38 How to handle product variance
15:09 Transparency is needed to inform about the product condition
18:41 Are products or customers the decisive factor for renting?
23:26 Does Circularity fit into every Company's Strategy?
26:41 Make sure that customers can trust your brand
29:30 A Circular mix Everywhere
31:12 A call to all people enthusiastic about circularity

About Lizee
Lizee provides a robust, highly efficient logistics framework that enables brands to easily implement and manage resale, rental and trade-in programs.

Further Links
https://www.lizee.co/en

Transcript
See episode page for the full transcript