How to win colleagues for the circular economy with Vojtech Vosecky, The Circular Economist | CIRCULAZE SUMMIT

"Transforming a linear business into a circular one requires the support of many colleagues. But how do you win them over for a circular future?

In this episode, Vojtech Vosecky, LinkedIn's Top Green Voice with more than 143k followers, gives an insight into his communication strategy. Whether for building new circular business models, circular product design or improving recycling rates, Vojtech's tips help circularity professionals with internal stakeholder communication.

This episode is part of the CIRCULAZE Summit series from November 2024.

People
Vojtech Vosecky, Founder and CEO, The Circular Economist

Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models

Chapters
00:00 Intro
02:18 Vojtech's personal motivation
03:23 Stories are key
06:22 The right format
08:32 Arguments depend on the audience
11:09 Trash and Cash
14:36 Dealing with Social Media critics
16:58 Winning colleagues
21:07 Communication skills are essential
23:13 Looking back at CIRCULAZE Summit
25:00 The Launch of the Circular Economist

About
Vojtech Vosecky is LinkedIn's Top Green Voice.

The Circular Economist is a live course & community for anyone wanting to master the circular economy.

Further Links
https://circulareconomist.org/
https://circulaze.com/summit/

One-page Summary
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