(4) Mattress as a Service with bedzzzy: Make subscribing more attractive than buying
- Author
- Patrick Hypscher
- Published
- Wed 14 Oct 2020
- Episode Link
- https://circularity.fm/ep-04-mattress-as-a-service-with-bedzzzy-make-subscribing-more-attractive-than-buying/
Listen how bedzzzy identified compelling benefits of a subscription model and why they didn't use the well-known Auping brand for their service
Why should customers rent a product they previously bought? Having a compelling answer to that question is key for the success of every Product as a Service model. And why would you start the service under a new service brand when you already have a well-known product brand?
In this episode, Lisette from bedzzzy shares her experience with offering circular Auping mattresses as a service.
Find out more about …
bedzzzy: https://bedzzzy.com/
Auping: https://www.auping.com/
The circular mattress: https://www.auping.com/en/mattress-evolve
