(3) IKEA: Organizational Transformation and Circular Design Principles

Did you ever wonder how a large company organizes the transformation to a more circular business?
And what if you're producing and selling thousands of products - how to assess and manage their circularity? These are the main questions we will explore in this episode. Simon Skoog from IKEA shares experiences they made so far.

The Testament of a Furniture Dealer by Ingvar Kamprad, founder of IKEA [https://www.inter.ikea.com/en/-/media/InterIKEA/IGI/Financial Reports/EnglishThetestamentofadealer2018.pdf](https://www.inter.ikea.com/en/-/media/InterIKEA/IGI/Financial Reports/EnglishThetestamentofadealer2018.pdf)

The history of IKEA https://about.ikea.com/en/who-we-are/our-roots/milestones-of-ikea

Press release anouncing the goal to be fully circular by 2030 https://newsroom.inter.ikea.com/publications/designing-for-circularity-and-our-future/s/20f17dff-c43f-46c9-a5d4-be766859b760

Find the Circular Product Design Guide of IKEA here https://preview.thenewsmarket.com/Previews/IKEA/DocumentAssets/512088_v2.pdf