Iconic Characters and Clever Marketing: The Brian Cox ASICs Ad Breakdown With Nick Peter Yee

In this episode, I’m excited to have guest host Nick Peter Yee join me as we unpack the clever advertising strategy behind the recent ASICs ad featuring the legendary Brian Cox.

We explore how the ad cleverly leverages character iconography to engage viewers and spark a conversation about the art of storytelling in marketing!

Join us as we break down the ad’s subtle yet effective storytelling techniques and discuss the impact of celebrity personas on brand marketing.

Here are the highlights

(01:12)  ASICS Ad Featuring Brian Cox

(09:34) Comparison with Other Celebrity-Endorsed Ads

(09:50) The Role of Logan Roy in the Ad

(12:01) The Filmmaking Style of Succession

(19:51) The Use of Body Doubles

(27:35) Final Thoughts and Key Takeaways

(30:10) Conclusion

Nick's LinkedIn

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Asics | The Desk Break Advertisement

Succession

Brian Cox:

Call My Bluff Music Video

Kuleshov Effect

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