Christmas Special

Author: Srishti Chhabria & Amber Payne
Published: Wed 04 Dec 2024
Episode Link: https://cinematic-alchemy.captivate.fm

In this episode, we unravel the magic behind Waitrose’s “Sweet Suspicion” Christmas campaign, exploring how it masterfully combined mystery, humour, and a star-studded cast to captivate audiences.

With iconic tropes from the crime genre and a clever episodic format, this ad campaign made holiday pudding the victim in a whodunnit everyone wanted to solve.

We’ll discuss the brilliant use of visual cues, suspense-building, and character dynamics that kept viewers guessing—and commenting.

Whether you're a budding writer or just curious about what makes an ad stand out, this episode is packed with insights on how storytelling tools like genre and tropes can heighten audience engagement.

Here are the highlights:

(4:21) Campaign Structure and Release Strategy

(7:30) Character and Setting in the Campaign

(16:10) Effective Use of Genre and Tropes

(21:39) Audience Engagement and Social Media Interaction

(29:46) Advice for Budding Writers

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