Charmin Wipes Out a Forest - Director Steve Moms & Producer Brian Rogers

A surprisingly comic in-depth expose of the massive deforestation required to deliver the nation’s most popular bath tissue brand, CHARMIN WIPES OUT A FOREST is delivering a shocking, yet hopeful message directly to the consumers who can take action: this is a big problem and you can do something about it. Filmed on location in the boreal forest of Canada and featuring an array of scientists, experts and members of the descendants of the family that founded the company that manufactures Charmin, the film presents a tight, entertaining story designed to reach mainstream consumers with a story that can easily have a happy ending. Simultaneous to the YouTube launch, the film has begun a 23-city video truck tour of the film that includes Dallas, Bentonville, AR, Cincinnati, OH, New York City, Washington, DC, Winston-Salem, NC and Atlanta, GA. “The tour is an effort to reach regular people with a positive message about a small thing they can do that can do to make the world a better place.” Director Steve Mims and Producer Brian Rodgers join us for a spirited conversation on the ways we can do better for our planet and for ourselves.