054: Choosing premium cigars for luxury

We all have our individual needs and values. Often so many of them are combined together. Even if it might not be a priority for us to consider premium cigars as luxury products, at least consciously, we may recognize some patterns discussed in this episode.

What needs lead us to buy premium cigars as luxury products? Among the wide variety of cigars, which ones do we tend to choose based on such needs? Where does knowledge fit in the luxury picture? Some challenges for cigar companies. A solution for consumers (and companies).

Stamatogiannakis, Antonios; Calderón, Susan; Gonçalves, Dilney - 2017/09/08 - Spoiling Ourselves: Consumers’ Choice of Luxury Products

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