027: Appearance and construction in quality control

Appearance and construction are considered extremely important for the final experience that Altadis want to provide to their end consumers. We went through an Altadis quality control evaluation sheet that Travis W. Pappenheim repurposed for marketing presentations. This is an extract of the full Cigar Sense Parlor meeting, which took place on 31 July 2020 with a number of Cigar Sense members.

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Travis W. Pappenheim is national education manager with Altadis U.S.A., member of the Altadis tasting panel and advisory group for new blends.

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