#107 | Canada’s Anti-Greenwashing Framework: From Environmental Marketing to Legal Liability

This episode of In All Fairness looks at Canada’s new anti-greenwashing provisions under the Competition Act, which came into effect in June 2024. Host Ariane Savard is joined by Chris Russill (Carleton University, Re.Climate) and Julien O. Beaulieu (Imperial College London, University of Sherbrooke), to discuss the evolving definition of greenwashing, the role of the Competition Bureau, and the burden of proof now placed on companies. Together, they explore recent cases, potential sanctions, and the broader implications for public trust, corporate accountability, and climate justice in Canada.

Guests

• Julien O. Beaulieu, Doctoral Researcher in environmental policy research, Centre for Environmental Policy, Imperial College London
• Chris Russill, Associate Professor (School of Journalism and Communication) and Academic Director (Re.Climate), Carleton University

Host

• Ariane Savard, Law Student, Faculty of Law, Université de Montréal

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