Episode 5 - How To Have An End-To-End Strategy In Mind

On the Show Today You’ll Learn:

- Compare digital marketing to fishing

- Compare digital marketing to a real conversation

- How to move someone through a marketing funnel via Awareness --> Engagement --> Spiritual Lead --> Conversion

- Trigger actions

- How to follow-up with users who have completed a certain action (e.g., download the Bible) with Facebook custom audiences and ads

- How to keep the conversation going with a warmer and more interested audience