299-Myth #12: Selling Is Selfish... and Coaching Is Supposed to Be Selfless

SELLING IS SERVING, NOT SELFISH- Many Christian coaches struggle with the idea of charging for their services, believing that helping others should be offered freely. In this episode, we bust the myth that selling your coaching is selfish and reframe it as an act of service. We talk about overcoming the guilt around sales, how to confidently offer your services, and why charging is essential for sustainable, life-changing impact.

3 Key Takeaways:

1. Selling your coaching is not selfish—it’s how you serve others sustainably.


2. When you reframe sales as offering solutions, the fear and guilt start to fade.


3. Charging for your services gives you the capacity to stay in your calling long-term.

Listener Challenge: 

Write your “solution statement” using this format:

“I help [specific person] go from [struggle] to [outcome] by [your method].”

Then, share it with someone or post it to social media to boldly own the value of what you offer.

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If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching

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https://www.sterlingandstonementoring.com/breakthroughs

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