Writing Like You Speak Sells Online | Chris Malta's EBiz Insider Podcast

Nobody’s clicking “Buy Now” because your product blurb sounds like a robot spat it out after a long night at the office. Truth is, if you want to sling stuff online, write like you’re chatting with your buddy over a beer, not like you’re pitching to a room full of suits. People vibe with real talk, and that’s what gets wallets open.