Why Blind Shipping is Important | Chris Malta's EBiz Insider Podcast

You’re running a home-based ecommerce business, maybe from your kitchen table while your cat judges your life choices. You’re dropshipping, which means you’re SMART, and also means you’re not touching the inventory. But you’re still the one getting yelled at when the package shows up late or the widget breaks.

And here’s the kicker: your supplier’s slapping their name all over the box, so your customer’s like, “Wait, who’s this guy? I’m buying from them next time!” Congrats, you just lost a sale faster than you can say “profit margin.”