The Psychology of Scarcity | Chris Malta's EBiz Insider Podcast

If you’re not using scarcity tactics in your online store, you’re basically handing money back to the internet. Scarcity isn’t sleazy. It’s not about being that guy screaming “LAST CHANCE!” in neon. It’s about lighting a fire under people’s butts so they actually click “Buy Now” instead of wandering off to look at cat videos.