The Power of Customer Reviews | Chris Malta's EBiz Insider Podcast

If your store doesn’t have customer reviews, you’re not running a business. You’re running a guessing game. Shoppers show up, squint at your product, and wonder if they’re about to spend money on something that’ll show up broken, late, or not at all. Reviews fix that. They aren’t decoration. They’re proof. And in ecommerce, proof beats pitch every time.