The Importance of Gaze Cueing | Chris Malta's EBiz Insider Podcast

Humans have been following each other’s eyes longer than we’ve been making fire. If somebody in the tribe suddenly snapped their gaze toward the bushes, you didn’t stop to think, you looked too. That instinct kept us alive, and it’s still baked into the wiring. Today the saber-toothed tiger is gone, but the reflex lives on every time you land on a web page.