The Danger of Overpromising | Chris Malta's EBiz Insider Podcast

If your marketing sounds like it belongs in a late-night infomercial, something’s off. Overpromising doesn’t make you look confident. It makes you look unreliable. When you say your pet beds last forever, ship tomorrow, and fix every problem your customer’s ever had, you’re not building trust. You’re setting yourself up for returns, refunds, and bad reviews.