The Crowd Says Who's Full Of It | Chris Malta's EBiz Insider Podcast

Done-for-you ecommerce packages sound great when they’re read off a teleprompter. Slick videos. Shiny dashboards. Stock music swelling behind someone in a blazer saying, “We’ve built the business for you.” Cue the happy customer testimonials, none of whom you’ll ever find again.

It’s a playbook. And you’re not the first target.