Social Proof Boosts Sales | Chris Malta's EBiz Insider Podcast

If your store doesn’t have a single customer review, you’re basically telling shoppers, “Trust me, I swear.” Spoiler: they won’t. Social proof isn’t optional. It’s one of the fastest ways to build trust and actually get people to click the buy button. And if you’re running this thing from your living room, it’s how you compete with brands that have warehouse lighting and coffee budgets bigger than your monthly sales.