Platform vs Discretionary Shoppers | Chris Malta's EBiz Insider Podcast

Have you noticed how some people only shop in the same big stores over and over, like their Amazon account is the only thing keeping them alive? And then there are people who actually look for new stuff, dig around for unique finds, and don’t just hit the “Buy Now” button like a robot? Those two groups? They’re completely different types of online shoppers, and if you’re running your own business, only one of them actually matters to you.

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