Confirmation Bias – Silent EBiz Killer | Chris Malta's EBiz Insider Podcast

Let's talk about Confirmation Bias, the silent killer of eCommerce businesses. And no, I’m not talking about some supervillain in a Marvel movie; I’m talking about that sneaky little voice in your head that tells you, “Hey, I love this idea, so everyone else will too!”

Spoiler alert: That’s how you end up broke, bitter, and knee-deep in unsold inventory.

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