Brand Your Site, Increase Your Sales | Chris Malta's EBiz Insider Podcast

Have you ever seen a business and just know, within two seconds, that it’s gonna fail? Maybe the name is something ridiculous like “SuperDuperSavingsOnline4U” or the website looks like it was designed in 1999 by someone using a free trial of Microsoft Paint. Or worse, the logo is just plain text slapped in the top corner like the owner couldn’t be bothered to make an effort. The problem? No branding. No identity. No reason for anyone to take the business seriously.

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