Always Over-Deliver in Business | Chris Malta's EBiz Insider Podcast

Here’s the secret nobody wants to say out loud: over-delivering isn’t a bonus. It’s the entire playbook when you’re building a business without a massive budget or a name everyone already knows. You don’t have the luxury of million-dollar ad campaigns or influencers holding your product like it’s made of gold. What you do have is something way more effective if you use it right. The element of surprise.