How To Use Viral Tik Toks To Become Rock Music's Hottest Young Band: The Story of Sleep Theory

When you have a moment in life, where a shred of luck leads to good things, what do you do? Do you take it at face value and hope for the best? Or do you do everything necessary to make sure that shred of luck leads to long term success?

When a new rock band found luck and did everything to make it stick in 2023, it led them to become darlings on Sirius XM Octane, and open for Shinedown on tour... all while only having 2 songs released.

It is our pleasure to sit down with Cullen from the band Sleep Theory on the Chord Progression Podcast today. On this episode, you will learn:

• How Sleep Theory found a moment of success on Tik Tok earlier in the year, and how they made sure it led to the success of their first single Another Way.
• Why their mindset of being fans has led to the band making sure they stay connected with their fans online and during their live shows.
• That people called them industry plants because tastemakers in rock and metal are finally promoting a new band, and why calling them "industry plants" is far from the truth.

A powerful episode for every rock and metal fan & band to listen to. So to make sure you don't miss out on any future episodes and great bands, hit the subscribe button now!

Find Sleep Theory Online:

Facebook: https://www.facebook.com/sleeptheoryband

Twitter: https://twitter.com/SleepTheoryBand

Instagram: https://www.instagram.com/sleeptheoryofficial/

Tik Tok: https://www.tiktok.com/@sleeptheory.band

YouTube: https://www.youtube.com/channel/UCSydB_KMpwqlfGZL7C5X-6g

Website: https://sleeptheoryofficial.bandcamp.com

Spotify: https://open.spotify.com/artist/26eBHxdouBH2KB7P6Oi9HN?si=g9BRvBMZTf2PrARFLSn3zg

Apple Music: https://music.apple.com/us/artist/sleep-theory/1624884753

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Intro: (0:00)

Welcome Cullen from Sleep Theory: (1:34)

Reflecting On Rapid Rise of Sleep Theory in 2023: (4:25)

How Another Way Blew Up on Tik Tok: (8:12)

Running With Those "Spark" Moments: (20:30)

The Importance of Commenting Back to the Fans: (24:23)

Touring with Shinedown & Hanging with Fans: (30:38)

Now That You Have the Spotlight, How Do You Keep It?: (36:26)

Finally Rock & Metal Tastemakers are Supporting New Artists: (40:40)

Writing Style of Sleep Theory: (48:48)

Follow Sleep Theory Online: (52:00)

Kevin's Final Thought; A Tribute to Joe Alfano: (55:06)