Building a Family Business and Legacy with Ed Cross

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In this podcast episode, Natalie Kime and Ed Cross discuss the evolution of his family business, the importance of financial education, and the dynamics of working with family members. Ed shares his transition from a corporate career to entrepreneurship, the financial success they achieved, and how working together strengthened their family bond. They also explore the challenges of aligning work styles and the joy of building a business that not only generates profit but also positively impacts lives. The episode emphasizes the significance of teaching young people about finances, as demonstrated by their daughter Alyssa's involvement and growth in the industry. The conversation concludes with a reflection on the compassionate and client-centered values that drive their business and its legacy.

• Transitioning from a corporate career to starting a family business
• Impact of the COVID-19 pandemic on the family business
• Dynamics of working with family members in the business
• Importance of financial education and leveraging financial tools
• Involvement of the daughter in the family business and her financial education
• Teaching practical financial skills to young people
• Personal journey of transitioning from a corporate career to starting a family business
• Importance of family support in building the business
• Values and mission of the family business
• Positive impact on individuals, families, and communities

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