EP681 - Laurier Mandin on Needs based marketing

In this episode of Chasing the Insights, I talk to product marketing expert Laurier Mandin.

Laurier talks to us about needs based marketing.

Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need.

As the founder and lead consultant of Graphos Product, they have guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies.

With a deep understanding of consumer psychology and behavioral economics, they bring a unique perspective to the world of product creation and marketing.

Laurier's insights have helped transform struggling products into market leaders and have launched numerous innovations to commercial success.