EP451 - Shelby Jo Long on making a business out of your genius

In this episode of Chasing the Insights, I talk to professor and author Shelby Jo Long.

Shelby talks to us about making a business out of your genius.

Shelby Jo Long is an author, business consultant and professor that helps people discover how to make their genius a product in the marketplace.

Her book, "I see your Genius: Transform your idea into income" is a deep dive into your brand and your unique idea that can make an impact with your audience.

Shelby also works with organizations in their business culture and leadership training.